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THE FUTURE OF

RURAL TEXAS

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2:00pm

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

oct. 28

Jessica Weaver is a host of exceptional ability. Studies show that a vast majority of guests attending events by Jessica have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

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the academic transformation

with Wil Del Pilar, vice president for higher education at The Education Trust; and Sharra Hynes, associate vice president and dean of students at Baylor University. Moderated by Kate McGee, higher education reporter for The Texas Tribune.

David Doe

Designer - Redshoe

2:00pm

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.


Thursday Agenda
Friday Agenda
Watch Parties
Sponsors

November 17-18, 2022

The Future of Rural Texas


Learn how leaders in rural communities and around the state are taking on big issues that matter to rural Texans over two days of thoughtful panel conversations, one-on-one interviews and more.

 

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event details

So much attention is focused on Texas’ fast-growing urban areas, but there are 3 million rural Texans who have big needs and wants that state leaders can’t ignore.


We identified some of rural Texas’ biggest challenges — and the steps city and county leaders are taking to address those challenges. Now, we want to hear from you: What about your community are you most proud of? What’s your community’s biggest challenge? Let us know at the bottom of this page.

FEATURED SPEAKERS

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

thank you to our sponsors

presented by

major sponsors

media support provided by

Thursday, Nov. 17 

Texas Tech University 
Allen Theatre in the Student Union Building

2625 15th Street, Lubbock TX, 79409

Agnes Varnum is a host of exceptional ability. Studies show that a vast majority of guests attending events by Agnes have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Agnes Varnum is a host of exceptional ability. Studies show that a vast majority of guests attending events by Agnes have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

8 A.M. - 5 P.M.

Texas Tech University Experiences

No RSVP required! Before the opening program, explore these special opportunities at Texas Tech University.


Texas Tech University Fiber and Polymer Research Institute 
8 a.m. to noon (60 minutes)
1001 E Texas 289 Loop Frontage, Lubbock, TX 79403

Leading research in fiber and textile research, testing and manufacturing.


Texas Tech University VorTECH Tornado Simulator

1009 Canton Ave., MS 3155 Lubbock, TX 79409-3155

10 a.m. to noon (60 minutes)

Designed to simulate tornadic winds in the EF3 range of 150 miles per hour.


Texas Tech University Gordon W. Davis Meat Science Laboratory

1 p.m. to 4 p.m. (30-60 minutes)
Davis College, 1308 Indiana Ave, Lubbock, TX 79415

 

Texas Tech University Global Laboratory for Energy Asset Management and Manufacturing (GLEAMM) Microgrid
2 p.m. to 5 p.m. (30-60 minutes)
Reese Center, Building 458, Lubbock, TX 79416

A dedicated microgrid supporting research projects focused on building a smart, secure and resilient energy system.

 

oct. 28

Jessica Weaver is a host of exceptional ability. Studies show that a vast majority of guests attending events by Jessica have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

RSVPs Closed
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the academic transformation

with Wil Del Pilar, vice president for higher education at The Education Trust; and Sharra Hynes, associate vice president and dean of students at Baylor University. Moderated by Kate McGee, higher education reporter for The Texas Tribune.

4 p.m. CT




DEEP IN THE HEART: A SPECIAL EDITION OF THE TRIBCAST

A live recording of The Texas Tribune’s weekly podcast on the latest news and headlines — and this time it’s all about rural. 


Speakers:

Nic Garcia, regional editor at The Texas Tribune

Jayme Lozano, High Plains reporter at The Texas Tribune

Pooja Salhotra, East Texas reporter at The Texas Tribune
Sarah Self-Walbrick, news director at Texas Tech Public Media
Adam Young, editor of the Lubbock Avalanche-Journal

Presented by Texas Tech University Health Sciences Center, Methodist Healthcare Ministries of South Texas, Inc., Water Grows and TEXAS 2036

6 p.m. CT


WELCOME AND OPENING REMARKS

The Future of Rural Texas event kicks off with a welcome from Tedd Mitchell, Texas Tech University System chancellor, and opening remarks from Evan Smith, CEO of The Texas Tribune.


6:15 p.m. CT


RURAL TEXAS AND THE 88TH LEGISLATURE

Next session’s priorities: What’s likely, what’s possible, what’s on the wish list and how the budget surplus can benefit smaller communities across the state. 


Speakers:

State Rep. Dustin Burrows, R-Lubbock 
State Rep. Eddie Morales Jr., D-Eagle Pass 
State Rep. Brooks Landgraf, R-Odessa
Moderated by Evan Smith, CEO of The Texas Tribune

Presented by Raise Your Hand Texas, Texas Association of Counties, Texas Electric Cooperatives, Water Grows, Meadows Mental Health Policy Institute, Methodist Healthcare Ministries of South Texas, Inc., Blue Cross and Blue Shield of Texas and Texas Agriculture Council

7:15 P.M. CT

 

Opening Reception

Immediately following the opening session, attendees in Lubbock are invited to join us in the Allen Theatre courtyard for a reception.

Presented by Water Grows

 

Have your plans changed?

 

 

We get it! Using the email address you signed up with, update your registration here.

 


Learn how leaders in rural communities and around the state are taking on big issues that matter to rural Texans over two days of thoughtful panel conversations, one-on-one interviews and more.

 

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Friday, Nov. 18 

Texas Tech University

McKenzie-Merket Alumni Center

17th and University, Lubbock TX, 79409

8 A.M. CT

 

BREAKFAST & Registration

We invite attendees in Lubbock to join us for a complimentary breakfast before the program.

Presented by Texas Tech University Health Sciences Center

8:30 A.M. CT

 

WELCOME AND OPENING REMARKS

Day Two of our program kicks off with a welcome from Lawrence Schovanec, Texas Tech University president, and opening remarks from Evan Smith, CEO of The Texas Tribune.

8:40 A.M. CT

 

 

ONE-ON-ONE WITH U.S. SECRETARY OF AGRICULTURE TOM VILSACK

U.S. Secretary of Agriculture Tom Vilsack sits down with Evan Smith, CEO of The Texas Tribune, to talk about what the federal government has done in the last two years — and plans to do in the next two — to support rural communities.

Presented by Texas Association of Dairymen, Corteva and BNSF Railway

9 A.m. CT




EDUCATIONAL OPPORTUNITY FOR ALL

From pre-K to college, how rural schools are meeting the challenges of preparing their students for life in the 21st century.


Speakers:

State Rep. Ken King, R-Canadian
H.T. Sanchez, superintendent of Plainview ISD
Russell Lowery-Hart, president of Amarillo College

JuliAnn Mazachek, president of Midwestern State University
Moderated by Nic Garcia, regional editor at The Texas Tribune

Presented by Raise Your Hand Texas, Texas State Technical College, BNSF Railway and Texas Association of Community Colleges

Supported by Texas Association of Mid-Size Schools and Texas Association of Rural Schools

10 A.m. CT


ENSURING RURAL HEALTH

A prescription for equitable access and outcomes in the state’s most far-flung counties.


Speakers:

Lorenzo Serrano, CEO of the Winkler County Hospital District
John Hodges, family nurse practitioner, Ralls Family Medicine
Lori Rice-Spearman, president of Texas Tech University Health Sciences Center
Jennifer Franklin, chief clinical officer of the Yoakum Community Hospital
Moderated by Jayme Lozano, High Plains reporter at The Texas Tribune

Presented by Blue Cross and Blue Shield of Texas, Texas Farm Bureau, FirstCare Health Plans (part of Baylor Scott & White Health), Texas Association of Counties, Methodist Healthcare Ministries of South Texas, Inc., Meadows Mental Health Policy Institute and Texas Agriculture Council

Supported by Texas Rural Health Association and Texas Organization of Rural & Community Hospitals (TORCH)

11 A.M. CT

 

 

GETTING CONNECTED

Broadband access is finally expanding across rural Texas. What this will mean for education, health care, economic development and more.


Speakers:

Jennifer Harris, federal program officer for Texas, Office of Internet Connectivity and Growth at the National Telecommunications and Information Administration
Charlie Cano, CEO of Etex Telephone Cooperative
Dustin Fawcett, Ector County judge-elect
Moderated by Pooja Salhotra, East Texas reporter at The Texas Tribune

Presented by Methodist Healthcare Ministries of South Texas, Inc., Texas Association of Counties, FirstCare Health Plans (part of Baylor Scott & White Health), Texas Electric Cooperatives, Texas Farm Bureau and Texas Rural Funders

12 p.m. CT

LUNCH

Attendees in Lubbock will enjoy a complimentary lunch. If you're registered already, please update your registration to confirm attendance on Friday and alert us to your dietary restrictions. 


12:30 P.M. CT — Broadband Hero Award presented by Connected Nation Texas


Presented by FirstCare Health Plans, part of Baylor Scott & White Health

12:40 p.m. CT

CITY HALL CONFIDENTIAL

Rural mayors talk local control, spending and taxes, the old way of life vs. the modern world and political realities.


Speakers:

Ginger Nelson, mayor of Amarillo
Steve Massengale, councilman for the City of Lubbock
Mark Hicks, mayor of Lufkin
Moderated by Sewell Chan, editor in chief at The Texas Tribune

Presented by BNSF Railway

1:45 p.m. CT

PRESERVING NATURAL RESOURCES

Will plentiful water, clean air, and thoughtful land use be the future of rural Texas?


Speakers:

State Sen. Charles Perry, R-Lubbock
Carlos Rubinstein, former chair of the Texas Water Development Board
Marilu Hastings, executive vice president of the Cynthia and George Mitchell Foundation
Moderated by Adam Young, editor of the Lubbock Avalanche-Journal

Presented by Water Grows, TEXAS 2036, Texas Association of Dairymen, Capital Farm Credit and Texas Agriculture Council

2:30 p.m. CT

A SOUND ECONOMY

How rural communities are supporting industries, attracting businesses, creating jobs, and training the next generation’s workforce.


Speakers:

Wendie Cook, board member of the Canadian Economic Development Corp.
Judy Canales, executive director of the Eagle Pass Maverick County Economic Development Alliance
Nathan Tafoya, executive director of the Mount Pleasant Economic Development Corp.

Lillian Salerno, rural development state director for Texas at the USDA
Moderated by Sarah Self-Walbrick, news director at Texas Tech Public Media

Presented by Texas State Technical College, Capital Farm Credit, Water Grows, Texas Electric Cooperatives and BNSF Railway

Media Supported by Texas Tech Public Media

Watch PartIES

This multiday event will be simultaneously streamed for virtual attendees and will be available to watch on demand afterward at texastribune.org/events.


Howe Community Library

Friday, Nov. 18, 1 - 1:30 PM


Hondo Public Library

Friday, Nov. 18 - all sessions

 

If you would like to share this event with a group, consider hosting a watch party for your library, school or organization to bring the rich conversations happening at “The Future of Rural Texas” to your community. Download this toolkit to help make your event a success.  

Explore Texas Tech University

Before our program begins, Texas Tech University invites you to explore campus. These are extra in-person opportunities on Thursday, Nov. 17.  No RSVP required.


Learn how leaders in rural communities and around the state are taking on big issues that matter to rural Texans over two days of thoughtful panel conversations, one-on-one interviews and more.

 

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2 p.m. to 5 p.m. (30-60 minutes)

Texas Tech University Global Laboratory for Energy Asset Management and Manufacturing (GLEAMM) Microgrid (Reese Center, Building 458, Lubbock, TX 79416)

A dedicated microgrid supporting research projects focused on building a smart, secure and resilient energy system.


1 p.m. to 4 p.m. (30-60 minutes)
Texas Tech University Gordon W. Davis Meat Science Laboratory (Davis College, 1308 Indiana Ave, Lubbock, TX 79415)



QUESTIONS ABOUT THIS EVENT?

Email us at events@texastribune.org

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